I took a picture of the attachable phone credit card holder with the Washington and Lee logo because it is an example of a new hot commodity that many companies are beginning to put their brand on. This new commodity has been selling extremely well and so companies or in this case a college has put their log0 on it because they know it will sell. They do this not out of their own person preference, but because of the preference of the buyer. This was also the case for porcelain. The Chinese would change their porcelain to the preference of the Europeans just so they could sell more. They not longer cared even about the quality, and only focused on the amount of money they received.